IS SALESFORCE PARDOT GOOD FOR PROSPECT GENERATION?

Publish date:

• 23rd June, 2023

Prospect Generation is a process to attract the interest of prospects to increase sales. It is an important component of the sales process for a majority of businesses. However, prospect generation is A to Z process, and is often complex to undertake if done manually. Salesforce Pardot comes to the rescue by automating many repetitive tasks and workflows that are also tedious by nature. A good prospect generation strategy must be client-centric and deliver a customised client experience based on the client journey.  It is important to have a repository of this planning & park that repository in a unified place that can be accessed by all who have a stake in it.

Here is how Salesforce Pardot is good for prospect generation:

• Aesthetically pleasing landing page. Salesforce Pardot’s landing page builder enables techies to design landing pages in a smart way. A landing page is the first point of contact for visitors to a website etc. They get to know about the business, their products or services, offers, etc. In case the landing page is not up to the mark, then visitors lose interest and sales don’t happen. Now, we don’t want that to happen, right?

• Robust CTA ( Call to Action ). An active call to action button is important to prompt prospects to move ahead in the sales funnel. With no defined CTA, visitors may not have information on the next steps like buying an item, subscribing to a newsletter, opting for a consultancy, etc. Multiple call-to-action buttons may be curated for desired results.

• Super content that draws visitors.  No landing page or website will hold the attention of visitors or convert into paying customers if they don’t find  content worthy of their interest. Besides the visual layout, it’s the content, offers, and discounts that grabs eyeballs. The method marketing teams generate prospects is known as the ‘lead magnet.’ It refers to attracting visitors with pleasing content and schemes/discounts.

• Engagement studio. Salesforce Pardot’s Engagement Studio nurtures leads. It configures automated emails that are engaging and relevant to the lead & client.  Micro-segmenting leads to personalised messaging that grabs eyeballs.

• Salesforce Pardot form. A prospect generation form is good to collate visitors’ data to re-engage with them in the future, even if they have not taken any positive action. Marketing teams can use pre-filled & robust Salesforce Pardot forms to undertake these tasks. 

Salesforce Pardot is an ideal tool in a tech stack of a business. It comes with many functionalities to aid the prospect generation process. So no more worries about how to win a large chunk of the audience pie, it's all about Salesforce Pardot.

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About the Author

Shalini Sharma

Shalini heads pre-sales and the Human Resource Department with a focus on building processes, with a people-centred approach.