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"Good Banking is produced not by good laws, but by good bankers." – Quote by Hartley Withers, prominent British financial journalist around the turn of the 19th century 

Retail or consumer banks in India have always had it going tough. A plethora of banks (private, public, and foreign) are at hands to be the recipients of the funds of consumers and businesses. Retaining the loyalty of customers, ensuring customer delight, and a bouquet of relevant products & services are the biggest challenges of bankers worldwide. To enable the same, the financial services cloud offering by Salesforce is just the right tool especially for high transaction –volume use instances. This cloud is an enabler for retail banks and helpful to them to provide the level of service consumers are craving.  

Constant innovation – With 3 launches of this cloud a year with new features and functionalities each time, banks can remain ahead of competition and keep growing, by using them with automatic integration into Salesforce CRM. 

Use an open banking ecosystem. Use flexible APIs to link Financial Services Cloud with core banking systems and best-of-breed associates offering various solutions.  

The many benefits for banks are: 

  • 40% increase in consumer delight 

  • Nurture relationships with top referrers based on profiles and scores that show who consistently gets good clients for your bank.

  • Track and work referrals and ensure they are addressing real financial needs with visibility into customers’ expressed interest. 

  • Enhanced Collaboration between relationship managers and clients ensure good service and seamless transfer of information 

  • Quickly customise your banking groups using clicks to meet the needs of the clients 

  • Insightful data allows for pro – active decision making and strategies for the future 

  • Connect financial accounts, clients, or households to a particular case to enable the concerned agents to resolve the problems. 

  • Serve clients better with detailed information about their profile and history with the bank. 

  • Get insight into a client’s financial accounts and holdings to enable the delivery of relevant products & services as per their needs. 

Whether you are an MNC bank, a private player, or a behemoth public sector bank, customer delight loyalty is paramount. BY onboarding the cloud, you are opening a bevy of options to improve overall productivity for the bank, its customers, and various stakeholders. Get an edge over others by signing up for the Salesforce Financial Services Cloud.

About the Author

Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.

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