Publish date:
In the era of technology ruling the roost, Salesforce Consulting CRM for education (or customer relationship management tools) is becoming the norm in educational institutions. In addition to helping in various aspects of running an institution, one of their key benefits is enabling smarter student recruitment. Centers of learning need to get smarter, use CRMs, and so on to get an edge over rivals and win the affection of the large student community.
Built on the Salesforce platform via a Salesforce consulting partner, Salesforce Education Cloud is a CRM for colleges and provides a 360 degree view with digital-first engagements across the full student lifecycle. Universities and others can curate personal experiences and witness an increase in enrolment of over 10%. Power recruitment and admissions, advancement, and operations departments to help students from anywhere with a unified CRM for education, made especially for higher education. Salesforce consulting ensures success at the end of the day.
Salesforce Education Cloud automates tasks, simplifies work processes, and streamlines all activities to enable the recruiting department of the university to be in a command position. They can engage with prospects in a subtle manner and not feel as if they are being pressured to join a school. As the prospective students embark on the enrollment journey, you may monitor and track subsequent tasks so that everyone knows who needs to be nurtured and which prospect stands where on the journey with you, says the Salesforce Consulting partner.
Automation of communication such as emails and SMSs takes away the pressure from the counseling/recruiting department and leaves them to focus on other tasks. These are used to communicate, inform, and engage with leads (and their families) in a non-intrusive way. Communication via phone is the best way to stay connected, and SMSs are a great source of communication. This is as per surveys performed by Salesforce Consulting partners.
Among the positives of a CRM for colleges is its ability to collate and sort vast quantities of information that is easy to review and access. Hence, CRM reports are valuable assets in a school’s recruitment drive. The cloud has “dashboards,” which are pages on which the data is presented visually based on defined metrics. Easy on the eye, the information in the form of charts, graphs, or lists is informative and easily comprehended. As they say, visuals speak louder than 100 words. They enable quick and decisive thinking by departments/management to enhance the recruitment strategy, drive, or process. A Salesforce consulting partner can do all the customization.
Prospective leads can be assigned a priority or not based on defined metrics, which allows the university to smartly put its efforts into those who are most likely to enroll. Thus, prospects who are “cold” and not likely to sign up will be put on the back burner. This is part of smart student recruitment, quips Salesforce Consulting partner Codleo.
As Salesforce education cloud consultants, we are specialists in the education domain, with leading lights partnering with us. Contact us for a Salesforce education cloud consultant or Salesforce Consulting in general.
About the Author
Anand Sharma
Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.
