SALESFORCE HEDA: ROLE OF SALESFORCE CRM IN HIGHER EDUCATION
“Successful CRM is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won’t give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it’s a much stickier–sustainable–relationship over the long haul.”– Quote by Bob Thompson, CustomerThink Corporation
A Customer Relationship Management tool also fondly known as CRM is becoming a must – have tool for all businesses across India. This sound business tool is now the topic of discussion in all centres of learning & excellence in the field of higher education. In this blog, we go into the role of a CRM and these institutes and how they are proving to be a god sent.
Enumerated below are the roles played by a CRM in higher education institutions:
All data is stored and accessed in one centralised place. CRMs bring a much needed order in day to day running when it comes to academic documents, course, and program information, important administration files, and so on. A CRM for colleges merges everything using a centralised dashboard, increasing the speed and easing the process of storing, recovering, and using the information parked in it.
Mundane administrative tasks are automated. This brings much relief to the staff members and allows them to focus their attention on other important tasks of the day. The same task is performed at a fraction of the time it would have to take a human being to do so.
Using a CRM for education minimises the role of human errors in the daily functioning of the university / college or academy. Human errors play a key role in all aspects of our lives and by using tech we should aim to remove them as much as possible. The software does not make the same mistakes as human beings do, hence bringing much needed efficiency to the organisation.
Improved communication in the institution. With all departments unified and accessing the same data, there is improved communication for the betterment of the institution. Time wastage is reduced, and clear messaging is enabled for all.
Saving time and money. The main purpose of CRM for colleges or other tech tools is to save the time of the human employees and the money of the institution. And both get achieved. The money saved can be used for other important pending actions such as recruitment, refurbishment, maintenance, and greening the campus.
CRMs are very useful in any organisation. This as you can see from the above applies to CRM for education especially to make their whole day to day running streamlined, simple, cost effective, and efficient. Who would not want such advantages to accrue to their institute / university? Many leading educational lights are going the digital way. Are you?
For more information on salesforce education cloud, contact Codleo salesforce education cloud consultant. As Salesforce education cloud consultant, we provide the right curated solutions for your university just as we are doing for other leading lights in the education domain.