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A person Thanking to Digital marketing


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“When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” –  Quote by Ted Rubin, a social marketing strategist. 

Are you a small or medium sized business in Jaipur, Raipur or Lucknow?  Do you wish to herald your presence and in turn, your business among a wider audience? It's time to think digital. In this blog, we explain why you need to get into digital marketing to make a mark in your highly competitive domain. 

Here is why you need digital marketing for your business: 

  1. The playing field for all is level in the big and beautiful World Wide Web. Here everyone is on an equal footing at the starting point, and it is what you do once you are off the starting block is that matters. Small and medium size businesses have an opportunity to make and build their brand presence. Thus, they are able to attract eyeballs and win the hearts & minds of potential clients, who traditionally would start with bigger and popular brands. For example. “A diabetic chef” is a small dessert company based in Maharashtra selling exotic flavours of chocolates using Stevia. The web has helped it to grow and spread its sweet offerings all over India thanks to the dedicated digital marketing efforts of its owner, the young Harsh Kedia.  

  2. Digital marketing is cheaper than traditional marketing techniques. Hence for small and medium sized firms, this is the way to market themselves. As per Gartner’s digital marketing spend report, companies deploying digital marketing save up to 40% as compared to those who indulged in traditional marketing techniques. Now isn’t saving costs a fuel in itself which you would want for your well oiled business machinery? 

  3. Digital marketing with its engaging content and targeted appeal offer a high rate of conversion of leads & prospects into customers. Marketing campaigns are focussing on the conversion aspect, as that’s what keeps the train running smoothly in the highly competitive market.  The combination of SEO, social media marketing, and email marketing form an unbeatable combo when it comes to delivering higher conversion rates (leads to customers). Time to invest in a good digital marketer like Codleo.  

  4. Digital marketing is a better revenue generator. Higher conversion rates mean more clients which mean more revenue for the brand / business concerned.  Companies investing in digital marketing see up to 3 times growth in their revenue. Wouldn’t you like to be in the same situation with money rolling in? 

  5. Interaction with a targeted audience.  Social media listening and engagement help you to know what your clients need and expect (now and later). Thus, one can cater to the demand, needs, and wants which lead to customer delight and retention.  This is a good opportunity to convert clients into brand ambassadors. It's also a good way to address concerns, complaints, and issues of customers. Keep them happy with Codleo’s digital marketing.

About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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