Publish date:

• 6th August, 2021

1. Establish an outline at the very beginning for overseeing your social media journey, governance and compliance. This outline needs the support of your tech tools.

2. Educate the social media team on your business goals and how your social media posts need to represent the same on the content being curated. The tone and tenor need to be clearly illustrated for all to follow at all times.

3. Create a digital content calendar. It can be from 1 month ahead to 6 months with consideration for delays and hiccups.

4. Create outlines for the social marketing initiatives for each team, brands, and geographic markets. It’s primarily to circulate good social content among them.

5. Invest in social listening dashboards to gain insights into interests and concerns of the target audience.

6. Analyse in detail to see if your social media posts / marketing is contributing to your brand's success vis - a - vis other traditional marketing methods being used. So if certain content is being employed in other forums you could include them in the social media posts to gain traction.

7. Observe and address Google reviews and direct those reviews to the relevant persons for the most authentic responses.

8. Create automatic web analytics tagging for all content to ensure that community managers don’t require coding to make sure that posts are tagged correctly. Proper post tagging also helps in gauging the success of social media posts courtesy web analytics.

9. Create audience tracking tags for content being released.  Tools like Audience Studio to retarget persons who reach the brand's website via a social post, to convert unknown leads into known leads is a good tactic.

10. Adopt tools to scale social media posts. Automation plays a big role in scaling up your calendar.

11. Social listening must be taken seriously. And it can be used to curate responsive posts that surprise / delight the audiences.

12. Ensure collaboration of all departments likes sales, marketing, and customer service with collated data to enhance customer delight.

13. It is important to ensure positive experience at all times via all the mediums of connect. This is especially good if they have issues / complaints with any aspect of the brand and reach out for resolutions.

14. Make sure that the client service department is working on the same social data platform as the marketing personnel. Service and marketing should collaborate closely to find ways to succeed.  As we know great service benefits the marketing department and vice versa.

15. Reward your loyal social media fans by featuring them in your posts or saying thank you, and so on. Make them brand ambassadors by featuring them in your client community.

16. Leverage the power of Artificial intelligence to determine "offers and discounts" for each customer, based on their history with you.

17. Social listening can be used to find opportunities to subtly pitch your services / products when there are compliant(s) online about a rival firm's goods and services. This is delicate path to tread and should be handled with care. You should not come across as nasty or predatory.

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About the Author

Akansha Singh

Akansha is a Digital Consultant having rich experience in Organic as well as Paid Marketing, Marketing Automation, Lead Generation, Email Marketing and also in Social Media Management. Her main forte is to help you grow your business through strategy and planning.