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"Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger
Digital marketing helps companies to break the walls of anonymity, the competition and the jadedness that comes over time. With everyone spending more time on various social media platforms and on their electronic devices, advertising and its nature has changed dramatically. Subtle information, engagement with the target audience, humour or shock, savvy campaigns are now the "new normal". Everyone wants a slice of the pie. In this blog, we look at some digital marketing success stories from our own country. Lets read, shall we!
Paper boat drinks company - The popular drinks company of India Paper boat needs no introduction. The company which is in non -- aerated beverages space sells drinks traditional associated with India such as aam panna, jal jeera and so on. They have innovative with their digital campaigns. However, their one campaign called #FloatABoat proved to be a major hit and went viral. The firm asked people to make small paper boats as they did in their childhood days and share it on the social media with the hashtag #FloatABoat and along with following their social media pages. The brand announced that for every share on social media channels, the firm Paper Boat will donate Rs.20 (per share) for children’s education. It combined nostalgia and a social purpose. The social driven digital campaign helped the brand to spread its word effortlessly and gain more consumers.
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Nivea - This brand took the route of emotion by using "mothers" as the focus of their campaign and called it "Nivea’s Mom’s Touch" and launched it on Mother's Day. The theme behind this successful digital campaign was moms and their selfless care for their children/family from marginalised communities. The brand also said that they would donate an amount for girl empowerment. People were asked to share stories of their extraordinary mums on social media. The campaign created a buzz and as moms are special for all , this was a hot viral advertising blitz in the subtlest manner. The learning - not all marketing needs to be obvious and pointed. Subtlety has its charms.
Kotak Mahindra Bank - in the space where there are dime a dozen banks, how does one break out of the herd to create a buzz? well, Kotak brand did two things: made Ranveer Singh the actor the face of the brand for its campaigns and secondly, the concept of inclusion and indiscrimination and asked all of us to join Kotak 811’s movement towards creating a society where everyone is viewed as one. Its reach was 9 million, Impressions were 702 Million, Engagement was 873000, Views – 15 million on Facebook and growth in Engagement Rate – 47%.
These are just 3 examples of big brands and digital campaigns that went viral. We at Codleo help you transform your business via our digital marketing efforts and strategies in a variety of ways. Get in touch with us to see how we can help you become a happening brand , on social media and your financial bottom lines.
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About the Author
Akansha Singh
Akansha is a Digital Consultant having rich experience in Organic as well as Paid Marketing, Marketing Automation, Lead Generation, Email Marketing and also in Social Media Management. Her main forte is to help you grow your business through strategy and planning.
