COULD SALESFORCE BE IDEAL FOR YOUR BUSINESS?

Publish date:

• 15th November, 2021

A digital makeover is a given in this day and age, accelerated by the negative effects of COVID-19. One of the crucial tech tools required is a customer relationship management tool, the name of which conveys its use & usefulness. Among all the CRMs on the market, we are discussing the viability of Salesforce CRM as the preferred option in this blog. Let's read why we think, as a salesforce partner that Salesforce is ideal for your business. Big or small, manufacturing or retail, Salesforce is always handy.

Below are some of the reasons why Salesforce is ideal for your business:

• The emergence of new situations that need robust data management. The swift changes in the world, business, and processes call for state-of-the-art technologies that are agile & robust. Such technologies that can be scaled over time as the business expands are the need of the hour. With different companies facing different issues with work increasing or modifying, tech tools like Salesforce come to the rescue. If customized as per the unique workflow within a process, Salesforce can be used to provide a smooth shift from a legacy sales process to a tech-driven agile process with the least pain. 

• Mobility and users working in different contexts. With the concept of work changing and people always on the move (especially sales, marketing, field engineers, delivery personnel, and so on), mobility and ease of use of technology are now major driving forces for companies when looking out for tech cools like a CRM. Companies should consider this crucial functionality before reaching out to different companies that provide tech tools. Every business needs a CRM that can be accessed on every form of electronic device and is available to the entire workforce (whether in the field, working from home, or in a hybrid model). So if a salesperson is in Durg, a field engineer in Kurnool, or an expecting mother working from home in Salem, all should be able to work without chaos or stress. This is where Salesforce, with its superpowers, comes to the rescue.  Companies are gravitating towards salesforce primarily because mobility is a key consideration on which many of their models and products are based. The emphasis is on simplicity and easy access to information. 

• Integration capabilities of CRM or any tech tool. With companies already having a stack of tech tools in their kitty, the need for a CRM that can seamlessly integrate and provide results is due consideration. So companies are looking for tech tools that are an asset and not a liability. This is where Salesforce and its integration capabilities with apps, tools, and other software triumph over other CRMs on the market. Being a cloud app, it integrates with popular integration tools. No complicated processes or need for additional mindware; all is done via the net. 

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About the Author

RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.