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BENEFITS OF USING SALESFORCE AS HEALTHCARE CRM

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BENEFITS OF USING SALESFORCE AS HEALTHCARE CRM

“There are more than 9,000 billing codes for individual procedures and units of care. But there is not a single billing code for patient adherence or improvement, or for helping patients stay well.” ― Quote by Clayton M. Christensen, Innovator's Prescription

It’s not all bad news and by that, we mean Covid-19 pandemic which is currently sweeping the world, continent by continent. Exciting things are happening in the world as well especially in the Information-Technology landscape. One of the most relevant developments is Salesforce's Health Cloud. This platform has come at the right time when the health industry is at a turning point, lockdowns are common, and social distancing the norm.  The world’s leading CRM is channelising the power of technology with the medical industry to develop a powerful platform that provides personalised care and engagement for all of us.

The Benefits of using Salesforce as Healthcare CRM are: 

  • Holistic view of each patient. The entire history of a patient is in one central place for all concerned stakeholders to access and use. Data is safe & secure with access to only those who are enabled by the management.  Care plans, timelines, clinical and nonclinical data, all relevant information is available to doctors and others thanks to technology. This information can be shared with all stakeholders including patients and / or their families as well.  

  • Quicker service. Having access to all information in one place translates into faster service in hospitals and clinics. Thus, queues can be shortened via quicker service. Lives can be saved as well with information quickly accessed in one central point. 

  • Tele health services. Technology is proving to be a reliable friend for the medical care industry and patients. For the elderly, disabled, remote based people, tele or video health services are proving to be a blessing. They are able to access the best of healthcare from the comfort of their home, and not drive for miles to wait in clinics & hospitals for their turn. 

  • Individualized care to patients. Thanks to curated assessments and surveys, advanced predictive analytics, etc are allowing medical care institutes to formulate very personalised care plans. There is an evolution of relations between doctors and patients. 

  • Improved collaboration. Salesforce provides many tools to improve healthcare team productivity. These are task management, case management and tracking, care plan management, assessments, mobile apps integration, and so on. Furthermore, Salesforce AppExchange has many applications made for the requirements of medical organizations. These are collaboration solutions, workforce management tools, electronic patient records (EPR) apps, and more. 

Mr. RS Maan, Global CRO of Codleo says “The healthcare industry is streamlined, becomes efficient, coordinated, and more productive with the onboarding of Salesforce’s health cloud and other tech tools. The faster hospitals, clinics, and other stakeholders realise its value, the faster they can become better caregivers. Patients will be prioritised as mundane tasks are automated. It’s a win – win for everyone”.

About the Author

author
Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.

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