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SEO or Search Engine Optimization refers to the practice of improving and ranking your content on the search engine results for the relevant query asked by the user. Search engines such as Google, Bing, Yahoo etc. offer both paid and organic slots for the pages to be viewed. Implementation of the right SEO techniques helps in ranking for the organic or unpaid slots.
SEO is a long-term practice that helps in providing traffic and leads without investing any amount for the search engine ads. With the combination of high rankings and relevant content, the brands are able to get good traffic and eventually leads as well.
SEO is further divided into 3 categories. They are:
On-Page SEO
The practice of On-Page SEO refers to the optimization techniques for your web pages in order to rank them higher in the search engine and gain relevant search traffic. The factors for your On-page SEO are:
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Meta title and description
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URL structure
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Keyword
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Keyword density
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Website content structure
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Header tags
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Image optimization
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Linking of relevant content
On-page SEO is the only thing that is fully controlled by the webmaster. It helps the search engines understand your website content as per the user’s query.
Off-Page SEO
The off-page SEO is the practice of gaining relevant search traffic outside of the changes you perform on your web pages. Mostly identified by everyone as link building, the off-page SEO covers more than that.
The factors determining Off-Page SEO success are:
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Referring links to your site
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Social shares
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Link relevancy and authority
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Anchor texts
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Do-follow and No-follow links
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Traffic
Off-Page SEO tells the search engines how the others are talking about your site. The higher your content relevancy and the value it provides to the users, the higher your website ranks.
Technical SEO
The technical SEO is the practice of structuring your web pages both for the humans and robots(crawlers) to understand your website while interacting with it.
The factors that determine the technical SEO are:
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Website speed
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Website security
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Mobile-friendliness
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Site indexing
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Crawl status
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Sitemaps and robots.txt file
The importance of technical SEO is that it helps us understand how the crawlers and users interact with our website content and what can be done to increase the traffic and ranking on our website pages.
With all the basic knowledge, how can small businesses develop their SEO strategy and get the best results through it?
Here Are Some Tips-
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Making relevant and authoritative links for your website.
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Build a diversified backlink profile.
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Build relationships with other webmasters for your website content to be featured regularly.
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Build mobile-friendly websites and landing pages.
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Create quality content relevant to your keywords.
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Optimize your metadata with your relevant keywords.
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Target your audience using business listings and citations.
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Leveraging YouTube SEO for better reach.
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Optimize your content for voice search.
With the above strategies, small businesses can leverage the power of the search engine to increase their traffic and ROI for their betterment. Search engines are always changing their algorithms and one must always be updated to get the best results from them.
About the Author
RS Maan
Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.
