SALESFORCE PLANNING TO ACQUIRE SLACK
TV reports on 26th November indicated that Salesforce CRM, the world’s number one customer relationship management tool, based in the USA, is in advanced talks with the leadership of Slack, for a possible acquisition. The deal when it goes through maybe as early as next week will be one of the biggest acquisitions in the digital space, running into billions of dollars.
Salesforce co-founder Mr. Marc Benioff is currently the CEO of the company. The company has been on an acquisition spree in the past couple of years. In 2018, it acquired MuleSoft for US $ 6.5 billion. It also acquired Tableau Software in 2019 for US $ 15.3 billion. The acquisition will add to Salesforce’s current enterprise offerings. Public Shares of Slack closed at a nearly 38 % higher value after reports on the possible acquisition have gone public. With this acquisition, Salesforce hopes to compete with other big tech firms like Microsoft with its diverse offerings.
For those who are not familiar, Slack is a business communication platform developed by an American software company Slack Technologies. It offers many IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging. Slack is the platform that connects people, information, and tools together to get work done. From FTSE 100 companies to family-run shops, millions of people around the world use Slack to connect their teams, unify their systems, and fuel their growth. It currently has over 12 million daily users in over 150 nations worldwide. Their India office is located in the sylvan city of Poona in Maharashtra.