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BENEFITS OF SALESFORCE FINANCIAL SERVICES CLOUD - CREATING A BRIGHT FUTURE

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BENEFITS OF SALESFORCE FINANCIAL SERVICES CLOUD - CREATING A BRIGHT FUTURE

“Financial service providers act as the lubricating oil in the economy. They link consumers who want to invest their savings for a good return with companies who want to borrow on best terms for expansion. “ – Quote by John Bruton.

What do Barclay bank, United Capital, OneUnited Bank, and Central Bank have in common besides being big companies overseas? They are all clients using the Salesforce Financial Services Cloud and are enhancing their work capabilities courtesy of it. This cloud is meant for businesses / companies in the financial sector such as banks, insurance firms, loans, and lending companies, wealth management advisors, and so on. Regardless of which domain of the industry you are in, Financial Services Cloud can assist your company to overcome the odds and come out a winner at the end, over others. Let’s see in brief how each domain in this vast sector benefits from its wide-ranging features and tools. 

The Benefits of Salesforce Financial Services Cloud sector wise are: 

 Banking Sector and lending institutions 

  1. Adjust to regulatory changes in loans and consumer lending 

  1. Streamline and improve client engagement and delight 

  2. Predict each client’s future needs based on data available of their history with the bank 

  3. Automation of various processes 

  1. Meet regulatory demands for commercial banking sector 

 Capital markets 

  1. Meet strict security, compliance, and data regulatory needs 

  2. Create a robust  analytics program that provides insights on demand 

  3. Harness the power of Artificial Intelligence to gain an edge over others 

Insurance companies 

  1. Creation of workflows of each employee, an insight into their productivity. 

  2. Tracking each client’s lifecycle with your company 

  3. Provide options for new offerings for the client based on their history with you. 

 Wealth management companies 

  1. Clients expect to engage with their service providers on multiple channels. The cloud has the Clients expect to engage with their service providers on multiple channels. The cloud has the option of multiple channels for clients to access self-service solutions, consultation as well as deal with their wealth manager. 

  1. Understanding the financial needs of the customers.   The Financial Services Cloud is aiding in comprehending the financial needs of investors as personal data have become more assimilated into systems that allow anytime/anywhere access, marketing automation, and the functionality to enable wealth managers to nurture leads into good customers, and offer the best products and advice thanks to detailed customer profiles created over time and with data available.  

It’s time to bid adieu to competition with the grand serving of Salesforce Financial Services Cloud. Sign up for it now and push the competition aside. Get in touch with us for a demo today.

About the Author

author
Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.

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