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Support A NGO In COVID 19 Pandemic

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Support A NGO In COVID 19 Pandemic

“The material-donation facilitates, to relieve and feed the needy ones; whereas, knowledge-donation establishes the discipline of character and conduct, to beautify and purify society.”

―   Quote by Ehsan Sehgal, poet, and writer. 

The covid-19 pandemic caused by Coronavirus has left no one touched. Country after country has been swept by its force. Fatalities, economic slowdowns, job lay-offs, discrimination, fear, and pay-cuts are the order of the day. In a country like India with millions of people from marginalised communities has been the hardest hit. With no jobs, they have been evicted from their rented premises, lonely, scared, and with no disposable income, they are the most vulnerable. This is the time when the entire world must come together to help the less fortunate in the coming months of 2020.

It is in our power to make a difference in any way we can. We can begin the same by giving 1% of our selves. It could mean in terms of money or time whichever you as a corporate entity or an individual are most comfortable with. Salesforce, the world’s leading CRM tool encourages all its partners, clients and other stakeholders to give 1% of themselves. 1% is a start and organisations are expected to step up. In India, it is mandated by law for all companies to contribute 2% of their profits every year on corporate social responsibility (CSR).

Pledging to contribute 1% of company resources is feasible for every company. It can be made a part of its corporate culture, a way of life. Each company has strengths and assets which it can use to its full might to make a difference. These can be leveraged to bring value to NGOs etc in fulfilling their missions.  For example, Codleo believes knowledge is the foundation for change.

Codleo is supporting a school in North-West Delhi which serves the local communities and their hundreds of children. With 1% of its resources (monetary and time), it is aiming to make a small difference by imparting knowledge via its employees who contribute their time to the school. Each employee gives 1% of their working hours in imparting education to these impressionable young minds. The seeds of change have been sown. The employees themselves feel that they are making a difference in their own small ways. We are all superheroes who can make a difference.

You don’t need to be Bill Gates or Mother Teresa or Azin Premji of Wipro to make a difference. Like Salesforce suggest 1% of your resources is all it takes to make a change. You can support a local orphanage or animal shelter or old age home or slum school or a tree plantation drive. In the end, it is all about being part of something that’s bigger than yourself. Now is the right time to start.

Help the less fortunate affected by Covid-19, there are plenty around. Extend a helping hand or wallet. The power of one, the power of 1% is in you. May the force be with you!

About the Author

RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of & In his spare time, he immerses himself in travel, books and spirituality.

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