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For a business to grow, new leads are the bursts of oxygen to keep the company afloat. New lead hunting can be a daunting challenge for many. To assist you with this delicate hunt, we have compiled some unique ways to win over new leads who become long haul customers. Each drop contributes to the growth of a business, don’t neglect any potential source of leads. 

Here are some ways to locate new leads for your business: 

  • Social media groups. Get active on social media platforms like LinkedIn or Facebook groups where prospective clients congregate. Join existing conversations, be helpful, show respect, and answer queries. Win the social media challenge. 

  • Start contributing as a guest writer to industry publications (print or virtual) which gives you a platform to showcase your knowledge, presence, and expertise to many. 

  • Cold calling. Fortunately, or unfortunately, this system which is present on a large scale in India works at times. I have used the services of a health diagnostic service provider simply because they were persistent with their calls and I was keen on a health review, for a long time. Their cold call worked and they got business even if it wasn’t much in the form of money. 

  • Local business networks. If you are a business which is dependent on local business mostly, then it would be ideal to get active with local business networks such as chambers of commerce and so on. 

  • Referrals. One of the biggest sources of new leads is referrals from happy customers who act as brand ambassadors. Ask them to spread the word and if they are happy with your service, they would need only a bit of nudging to do the needful. 

  • Existing clients. Value your current client base and be the best in client engagement to keep them loyal and coming back for more. 

  • Business events. Attend these events as a participant in the beginning to understand the vibes. If you like what you see, you can always go for stalls or try to get entry as a speaker on a panel discussion or sponsor an event, if you have the budget for it. 

  • Past clients. It's always good to keep in touch with former clients, through mediums of their choices such as emails or social media platforms. Just keep them in the loop with any new services, products, or improvements so that they come back as and when. 

  • Social media platforms. Social media is where everyone young is spending more time so it’s ideal to source new clients. Keep posts engaging, relevant, informative, and with striking images/videos. 

  • Community social initiatives. Participate actively in local community work or volunteer with NGOs which will help you, and the causes you support. More people are willing to engage with businesses that are giving back to society at large.

These are just some ways whereas a business owner you can source new leads to expand your business. If you have other pointers, do share with us. 


About the Author

Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.

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