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Digital transformation is not an option anymore


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If there is one lesson that Covid-19 pandemic has taught the business community, it is the need for going hi – tech in the 21st century. The companies (small or medium sized) who were ahead of their game by deploying various tech tools and resources survived and even thrived, while others floundered or had to shut shop.  The past year has shown that companies in the domain of small and medium size are ‘woke ‘ to the idea and are onboarding various tools like CRMs and cloud offerings.

By using technology in all parts of the company structure, companies can expand their market reach, widen their client base and improve their supply chain. As per a survey, it is believed that companies can increase their revenues by over 30% if they go digital. Isn't that a fantastic reason for small companies to adopt a digital blueprint / map and go down this path with open arms.  Another survey in India showed that small & medium companies adopting digital tools have gone to over 50% thanks to the pandemic and economic crisis. These tools include cell phone marketing, social media channels, as well as having a website that is informative as well as persuasive to audiences to make the purchase.

To begin the digital journey, the company needs to be open to the idea of replacing current outdated systems & practices with the latest tech tools which will empower the business. This has to be followed by specialist companies who will partner them in this journey. For a company to do it on its own is not advisable. A specialist partner is ideal for this as they know which tools are best for a company based on certain metrics. Plus, the defined business goals of a company are also important to shape up the digital transformation blueprint. With the goals in mind, the SME and partner can move ahead with the transformation. As we know, tech tools are available easily in the market which enables the transformation process to begin in few minutes.   

Tools that aid the selling of goods from any channel, any device is the way to go. Audiences want engagement and options to purchase stuff with the least hassle, excellent customer care, and post sales care as well as a “call to action” option at all touchpoints. This is to be supported by pro – active customer care to ensure delight and loyalty. Keep customers and leads happy, and retain their admiration for the business over other larger or popular brands.  At the same time, tools to automate mundane tasks, streamline processes, simplify work, provide insights and accurate data to make plans & strategies are important. The existence of platforms where an SME’s staff can learn how to control supply chains, manage customer demand, and so on are available.

Now that we have established that a digital makeover plan is essential, it is important to look for the right partner to achieve it keeping in mind budget and company goals. We at Codleo ensure the same at very cost-efficient price points.  Say hello to us today.

About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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