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Increase sales with these tips


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As owners or management of any company, it is imperative to touch new heights in terms of volumes of sales. Quality matter but in this case quantity always matter be it an SUV, pair of jeans, burgers, or toothpaste.   Happy to offer some suggestions on how to enhance your sales volumes. 

Here are the best ways to enhance the sales volumes: 

  • Comprehend the main features and what sets your products / services apart from the rest of the herd. What makes your product different from those of others, and why should any consumer select your offerings from those of others? If you had a minute to pitch your offerings, what aspects would you talk or focus on? The replies to these questions are important for you to market / sell the offerings in the market. 

  • Always bat for your client's best interests. By creating a product or launching a service that is of value to the society / audience, you are setting yourself up for success. The product / service has to have a purpose – saving time or energy or cost. There has to be an improvement in the quality of life. If your offerings offer this, then you can be assured that volumes are going to happen with time. 

  • Market your wares to the right audience. It’s as simple as marketing hair oil to the bald. Won’t sell, will it? Capice.  Always do your homework in detail and then pitch your offerings to the audience segment that will benefit from it. For example, chocolates made from stevia will attract the diabetic, the health conscious, and those looking to shed weight yet indulge their cocoa cravings. 

  • Sales and marketing teams must work closely. In short, no more silos. Daily meetings. Using a CRM tool that unifies all departments with a single source of truth. The marketing team can support the sales team with engaging & relevant content that will lead to sales and more sales. 

  • Focus on assigning top performing sales personnel to challenging regions / markets or areas where sales can prove to be big. Introspect on the entire sales distribution & performance. Armed with data you can rejig the personnel and the sales regions allocated to them. 

  • Incentives to sales personnel act as a great motivating factor. Its works most of the time to ensure that the volumes and assigned targets are met. If this is not possible, then find other innovative ways to keep them motivated. 

  • Reward the clients. Lure and keep clients hooked with regular offerings of discounts / incentives / schemes where they see value in purchasing consistently. If they refer other consumers who purchase, then you should reward them with freebies / offers / coupons as a goodwill gesture that will go away in the long run. 

  • Prioritise the top spenders. It’s important to prioritise your work hours and focus on hot leads / top spenders. It’s important to nurture them so that the sales volumes remain high. You can segment your audiences / customers accordingly and laugh your way to the bank.

About the Author

Akansha Singh

Akansha is a Digital Consultant that having rich experience in SEO, PPC, eCommerce and Social Media Marketing. Her main forte is to help you grow your business through strategy and planning. She is a keen learner and feels it is important to keep yourself updated in the ever-evolving digital world.

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