4 WAYS TO INCREASE CUSTOMER ENGAGEMENT FOR INCREASE IN BUSINESS AND REVENUE
"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." – Quote by Sam Walton & Travis Biggert.
Is your company stagnating? Or are you losing customers? Then this blog is definitely for you. We have compiled some ways brands can enhance customer engagement for increasing business and revenue. After all, no one wants to lose customers to others. A proactive firm will analyze the present scenario and implement solutions. So, let's read about some such solutions.
4 ways to increase customer engagement for your brand/company are:
In – Channel client support: No one likes to keep hopping between sites/mediums etc to get basic information or clarifications or issues resolved to their satisfaction. To overcome this issue, a brand must offer the option of client support across all channels/mediums, wherever the client is engaging with your firm. The creation of client support across mediums requires investment and lots of effort but pays off in the long run. Such an investment can see up to 5 times the ROI for brands.
Quick interaction – Client servicing, support, and engagement needs to be quick. No one has the patience to wait endlessly on calls being put on hold or transferred from one department to the other. Clients expect solutions to their issues on any medium instantly. Thus, companies could invest in chatbots and messaging platforms to provide solutions and replies. Otherwise, companies could end up losing valuable business to rivals.
Transparency – Companies gain the trust of their clients and an edge over others via transparency and authenticity. This along with being proactive is important when things go askew. Firms can use tools such as in-app messaging to reach out to clients facing problems or engage with them to ensure that their concerns are addressed. Be honest and open. Don’t lie or hide information. It could pertain to delays, breakages, refunds, and so on.
Use digital solutions – Chatbots, Artificial intelligence, and automation are great allies in retaining as well as expanding your circle of clients & leads. With them, you can create workflows to efficiently route tickets, lower resolution period, and ensure a much better client experience. Automation of parts of your client service ensures enhanced client satisfaction and overall engagement.