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“The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity, and reduce work cycles.” – Quote by  Azim Premji, Chairman of Wipro Limited. 

For those who are new to this terminology, managed services mean the practice of outsourcing the task of running/maintaining services to an outside company known as a “service provider”.  The business and the service provider are bound by contract/agreement which details obligations, expectations, and performance metrics, etc. Taking it forward to the issue of CRM managed services, it means outsourcing the running/maintenance of your company’s CRM to a vendor/a service provider, thus removing the precious time and energy of your team members to other important tasks. Hiring a company to manage your CRM A to Z is a personal choice depending on various factors.

Here are three reasons why you need Salesforce CRM managed services:

Fill skill gaps - 75% of companies have said that they face difficulty in finding the right talent at the right time at the right price for the right profile. This is especially true in western countries. Salesforce developers, administrators, and architects are much in demand, come at a high price and the pool of good & talented members is inadequate. Therefore CRM managed services are filling this gap. The flexibility of managed services means you can get access to the right skills as per your needs.

Lack of CRM knowledge – A stop-gap measure to ensure that your CRM needs are met while your team members, management and you grasp the nuances of the same is one good reason for needing managed services vendor.

Streamline workflow – By using managed services for your CRM needs, you are freeing up employees to focus their energies on high-value activities. This is particularly useful for small businesses where every person is a valued resource and has them divert to becoming salesforce administrators is a waste of talent.

This is one reason why a small business owner in Chennai, Mandip Gill appointed a vendor for managing his CRM needs via a binding contract. It is one of the best decisions he made saying “My limited human resources can now go back to doing their core tasks and not struggles with CRM issues. Peace of mind is what I sought and is what i got”. Many like him see the pluses in such a service, even if for a brief period.

Businesses have to have an edge over rival companies to remain competitive in the market. This means adopting new technologies that come with a heavy price tag and limited human resources available. Limited budgets are therefore the reason for large scale usage of CRM managed services around the world. It was estimated that by 2025, US$ 355 billion would be spent on the same. CRM managed services add value to your business as you can see. It is time for you to consider the same and reap the benefits of a stress-free work environment. We would love to hear from you with ideas, suggestions, and feedback. Do write to us.

About the Author

RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of & In his spare time, he immerses himself in travel, books and spirituality.

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