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Pardot empowers marketing efforts

SALESFORCE PARDOT - BEST MARKETING TOOL FOR B2B AUTOMATION

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SALESFORCE PARDOT - BEST MARKETING TOOL FOR B2B AUTOMATION

Pardot is a marketing solution that helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals. Pardot helps the sales and marketing teams to be more efficient. This is achieved through automating repetitive tasks thus freeing human resources, improving lead prioritisation as well as lead nurturing strategy, creating a closed-loop reporting system, and so on. Pardot makes your company into a lean & mean machine, decreases your lead conversion time and in the end, increases your financial bottom lines.

Pardot being a part of Salesforce comes with trust, security, and performance that thousands of companies have come to associate Salesforce with.  It is the best in class first-party integration to Sales Cloud with a single sign-on, true bi-directional sync, 2 min sync times, Lightning UI, and native Salesforce1 integration.  It allows you to streamline Sales, Marketing, and Customer Service using Salesforce for a true 360-degree view of the customer. It is more popular and growing at a faster rate as compared to other rivals such as Hubspot. It is easier to use with an intuitive UI, wizards, default scoring/grading, email templates, out of the box reports, WYSIWYG editors. It provides true alignment between sales and marketing teams via Engage which is the only sales intelligence solution native to Salesforce and provides many email campaigns, real-time alerts of the buyer activity, and instant reporting.

With Pardot you can do inbound and outbound across social, blogging + SEO (WordPress), video marketing, webinars, trade shows, paid searches, online ads, etc to maximize your reach without compromising functionality. 

Here are some ways Pardot is a must – have:  

  •  Personalised messaging – With Pardot, personalised and relevant messaging is at your fingertips. For Pardot implementation, call us today. 

  • Monitor prospective clients – Pardot has the ability to track the activity of a lead (potential client).  Thus, for example, Pardot will update you if lead land on a landing page, etc but doesn’t take it further.  

  • Designate salesperson for each lead – Pardot enables the sales and marketing teams to work in Harmony.  The sales rep assigning automation rule allows the tagging of sales personnel to each lead.  

  • Connect leads to marketing campaigns relevant to them - Pardot allows you to identify leads who would be interested in targeted or specific campaigns etc. Thus, the relevant team can link the two together leading to resonance and hopefully conversion into sales.  

  • Create leads smartly - The Smarter Lead Generation feature allows a constant flow of top-notch prospects coming through via different tools such as landing pages, search tools, forms, and so on.  For Pardot implementation, Codleo is the best. 

  • Filter the leads – Salesforce Pardot allows segmentation of prospects using a curated scoring system. It allows the company to focus time and energy on those leads that are most likely to become clients and less time on cold leads, or those who will not turn into clients.  

  • Engagement history visibility - It is a platform that enables you to view your past marketing campaigns and their success with the intended audience.  

Must read- 8 THINGS THAT PARDOT SUPPORT CAN HELP YOU TO WITNESS PRODUCTIVITY

  • Harness the power of Artificial Intelligence –  Salesforce Pardot Einstein unleashes the power of AI to enable each lead to be nurtured.  

About the Author

author
Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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